About GFK Sourcing
Learn about our founding journey, core operating values, and what makes our consultancy the premier choice for importers.
Bridging the International
Trade Gap
GFK SOURCING was born from a simple observation: African and Canadian businesses sourcing from Asia face language barriers, limited market knowledge, quality risks, logistics complexity, and a shortage of reliable on-the-ground partners.
With over 10 years of experience leading businesses across Africa and Asia, our founder created GFK SOURCING to bridge that gap. We act as an institutional consultant providing buyers with full transparency and risk mitigation.
Established Credibility
Partnering with professional chambers of commerce and global inspection networks to secure imports.
Our Mission
“To connect Canadian and African businesses with the best Asian suppliers through transparency, rigor, and expertise — eliminating the risks of international sourcing.”
Our Vision
To become the reference sourcing consulting firm on the Canada–Africa–Asia corridor, recognized for integrity, on-the-ground expertise, and quality of results.
The Values That Guide Our Decisions
We hold ourselves to strict ethical parameters to ensure GFK remains a trusted partner for our corporate clients.
Transparency
Every quote, factory license check, and shipping record is documented and shared. We have no hidden fees.
Excellence
We enforce strict QA controls and only authorize shipments that we would buy ourselves.
Proximity
We are physically present where our buyers are located and active in the industrial zones where factories operate.
Integrity
Zero hidden commissions from suppliers. Our loyalty is entirely committed to our buyers.
Impact
We strengthen and secure B2B trade corridors connecting Canada, Africa, and Asian production centers.
What Makes GFK Sourcing Different
importers have choices, but GFK provides consulting precision and direct, conflict-free representation.
- Not a marketplace — a dedicated on-the-ground team active inside factories.
- Founder leadership experience spanning both the African continent and Asian hubs.
- Social responsibility (ESG) and strict build-safety compliance built into every audit.
- Complete trilingual support in French, English, and Spanish for clear contract drafting.
- Dual corporate footprint: close proximity to clients, paired with direct supplier presence.
- Long-term partnership commitments — we supervise your re-orders and handle claims.
Our Code of Ethics
We maintain absolute independence. We refuse kickbacks, supplier mark-ups, or back-channel rewards. Our only revenue comes from client-approved consultation fees.